Businesses will now have Timeline-equipped pages on Facebook. The popular social network announced Wednesday new designs for pages intended for commercial use, whether companies, celebrities, brands or campaigns.
The new pages could help boost Facebook's appeal on Wall Street, if it needs a boost, as the company is getting ready for an initial public offering. Facebook is highlighting the ability for businesses to brand a page with their own cover photo, showcase the most important news on the page's timeline, regularly pin a new post to the top of each page, and manage the page's activities and messages from one place.
Dashboard for Administrators
The company said that a variety of well-known companies have already adopted the new pages, including the TODAY Show on NBC, Starbucks, Nike, The New York Times and Microsoft Windows.
To the right of the featured cover photo, other photos or apps, such as an events calendar, can be posted. Administrators will acquire new messaging functionality, which did not exist before, or they can disable that ability. In the old Facebook pages, companies could not message from Facebook.
The dashboard will help administrators keep track of page activity, respond to timeline commenters, see analytics and view likes, notifications and messages.
Timeline shows photos and posts in two columns, backward in time, instead of simply one post after another in one column. Its design is considered more inviting for viewers to peruse the Facebook history of the page's owner.
The Timeline function started appearing for personal profiles last fall, and it has been the subject of discussion as users assess whether they liked having their Facebook history more exposed.
Previously, older posts were buried way down on other screens, but now they're part of a more accessible history. Although originally optional for personal profiles, Timeline is now being made mandatory by the...